Analytics
Popup events land in the dataLayer: forward them anywhere with GTM tags and triggers.
Select
Pick Google Tag Manager in Settings → Analytics. Nothing to install on your site.
Name your events
Choose which events to send and how they are called: Popup Opened, Popup Converted…
Analyse
Filter by campaign, variant and step in Google Tag Manager. No personal data is sent.
One line of code, your first campaign in minutes.