Lead routing

Every lead where your marketing lives

Send each lead to your email platform, CRM or backend with a chain of actions, and know exactly what reached each tool.

popflare.io
Lead routing
01

Actions, in order

Create the contact, add it to a list, track an event, fire a webhook: chain as many actions as you need per campaign. Braze calls are combined into one request, so profile and event always arrive in the right order.

popflare.io
Actions, in order
02

Payloads without code

Map form fields to CRM properties and compose event properties with fixed values or placeholders such as the campaign or the variant.

popflare.io
Payloads without code
03

Nothing gets lost

Leads are stored in PopFlare first. Network or service problems retry automatically for hours, and the Leads page says in plain words what reached each tool.

popflare.io
Nothing gets lost

Also included

  • Braze, HubSpot, Salesforce, Mailchimp, Kit, beehiiv, Notifuse
  • Signed webhooks for everything else
  • Send again in one click

Step-by-step guide

How to use lead routing

Screenshots and recipes in the PopFlare docs.

Open the docs →

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Know what converts, in PopFlare and in your own tools

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Your next subscriber is already on your site

One line of code, your first campaign in minutes.