PopFlare documentation

Build popups that convert

Everything PopFlare can do, from the first campaign to multi-step opt-ins, A/B tests and CRM routing. Every page is illustrated with screenshots from the real app.

01 Getting started Sites, the embed snippet and the overview dashboard. 02 Creating campaigns The four-step wizard, campaign types, templates, tags and status. 03 The visual editor Blocks, properties, styles, form fields, copy-code and close buttons. 04 Multi-step popups Confirmation step, custom steps, "Go to step" buttons and redirects. 05 Targeting & triggers Page rules, devices, triggers, frequency and scheduling. 06 Goals & A/B testing Conversion goals, variants, variant tags, weights and winners. 07 Integrations & actions Connectors, action chains, field mapping and placeholders. 08 Analytics events Send popup events to Google Tag Manager, GA4, Mixpanel and other tools on your site. 09 AI agents (MCP) Connect Claude, ChatGPT, Codex or Cursor: your agent builds whole campaigns, checks them and reads your stats. 10 Leads & analytics The leads inbox, CSV export, campaign analytics and top pages. 11 Domains & multi-language Allowed domains, staging environments and per-country campaigns.

How PopFlare fits together

A site is one website (with its staging and country domains). Each site has campaigns; a campaign decides where, when and how often a popup appears. The popup itself is a creative, and a campaign can run several creatives at once as an A/B test. When visitors convert, their leads are stored in PopFlare and routed to your tools through actions.

Concept	What it is	Where to find it
Site	A website with one embed snippet	Site switcher, top left
Campaign	Targeting, trigger, frequency, goal and schedule	Campaigns
Creative / variant	The popup design, possibly with several steps	Campaign → Edit design
Lead	A form submission (email plus any other fields)	Leads
Integration & action	A connected tool and what to do with each lead	Settings → Integrations, Campaign → Actions